CD Cover Art Design

This project is a record label focused around the promotion of liquid drum and bass to the younger generations, bringing in a new audience for the music community. It sets out to design a logo and the elements of a CD cover, including cover art and CD disc design, that have a fresh and modern aesthetic. Due to the liquid nature of the music genre, the designs are centred around the forms and colours of water creating fluid designs and

 branching out into sea life and sea creatures later in the project. In order to create designs that appealed to younger audiences, the project extensively used digital design tools and gradients throughout the branding but then contrasted this by combining it with traditional watercolour, which can be seen with the whale in the CD cover design and poster. The designs used modern script and sans-serif fonts, keeping the project appealing and fresh.