JOSHUA ROLLINSON-DAINTY

Mark’s coffee shop brand redesign

This project is focused on creating a new brand for a company called Mark’s coffee shop and it includes design work for a new logo, menu and coffee cup design to help promote new sales for the brand. The logo is a simple and modern design that is contained within a square so it can easily line up with text and be used on any other business items. The logo makes use of a large bold font to make the logo easy to read. The coffee cup designs created are very minimalist and work well with the logo. The black coffee cup is an ICED coffee cup while the red serves as the regular hot drinks cup. The menu design forms a triangle design and so it can be displayed on a table and easily viewed by any customers and contains an allergen warning for safety concerns and customer health.