Graphics for new makeup brand, Allure

This project was successful as I created graphics for a new makeup brand ‘Allure’. These being the both the outer packaging, a logo as well as labels for four products. A lip gloss, foundation, blusher and bronzer pallet and a eyeshadow pallet. I intended to make my brand cruelty free and clean as well as luxury and timeless in its design.

Throughout the project I took inspiration from artists such as Picasso, William Morris and Frank Stella as well as brands such as Charlotte Tilbury and Fenty Beauty as both of these are luxury brand that have a strong message of women empowerment.

Each of my graphic outcomes are coherent, and they all link together in aesthetic. The soft colour pallet reflects the femininity of the product. I also developed a pattern with the designs of my packaging to link to the range name of ‘Perennial’ and the one line illustration of an iris presents this.