HOLL Fashion Label

HOLL is a luxury fashion label that strives to include all types of body shapes and ethnicities while keeping in tie with the high-end contemporary style. Today, the need to raise more awareness about these subjects is due to the increase in mental health. In the UK 1 in 4 people will experience mental health problems of some kind each year and it’s on the increase as the reporting’s of self-harm went up by 62% between 2000 and 2014, this has almost doubled. In Today’s society not accepting body inclusivity, ethnicities or races are on the rise within the luxury fashion industry as they don’t provide the correct shape and sized clothing to tailor for plus size and also colour schemes used which don’t compliment all skin tones. My final pieces reflect HOLL ethos by adding layers to reflect the shades of skin, while in keeping with the luxury feel by using complex techniques like screen printing and the use of precious colours such as gold.