Category: A-Levels
WILLIAM EDWARDS
Project Title: Urban Environments
My project ended up being inspired by gritty urban environments, dilapidated streets and the graffiti that appears within these places. I used animals as a broad starting point to explore different styles and techniques; I ended up being drawn towards the erratic, expressive and gritty styles. I narrowed the focus towards Pigeons, as they tend to inhabit these areas most often. My final pieces used a combination of collage work, spray-paint, graffiti marks and biro drawing. My aim was to recreate the sense of anarchy and doom found in the graffiti in these run down areas.
STEPHANIE CLEAVER
Project Title: Architecture in Colour
In my project, I explored how colour has an impact on how different types of architecture. For example, using two contrasting styles of architecture such as Christian and Victorian styles allowed me to experiment with different materials.
When looking at Christian style architecture, I was influenced by artists such as John Piper where I looked at similar colour schemes. I used mediums like fine liner and biro. However, for the Victorian style, I was inspired by Michael Goro and John Atkinson Grimshaw. Mediums like charcoal, ink and printing allowed me to convey this style in my work. This supported the development of my project looking at how colour can have an impact on how architecture can be perceived.
A defining point in my project was the introduction of dry-point etching which influenced a major part of my project. I went onto create a3 pieces using this technique incorporating colour schemes that reflect the different types of architecture.
BENJAMIN SOUTHALL
WBA Rebrand
West Bromwich Albion is a football club that felt that they wanted a rebrand going into their next season. They mainly wanted a new logo, alongside two new kit designs and the accompanying announcement posts for social media, as well as other social media posts such as themed ‘matchday’ posts to be posted in the morning of each matchday. The club has a massive influence in the local community, and are aiming to become a more modern, sleek brand through how their logo looks, alongside embracing a rich history of success within the branding of the football club. The club is traditional and iconic within England, being a founding member of the Football League, alongside being an established Premier League team at time in the recent past.
NURIA ROWLEY
Corporate Identity for Pitstop Diner
My Project was to create a corporate identity for a branch of Diner. I was inspired by modern Diner’s based on 1950’s aesthetics such as Ed’s Diner, Five guys and OK diner. To create accurate graphics for the diner in depth research into these branches and into the period of the 1950’s had to be done, this included looking into processes that were often used to create menus, logos and overhead boards. Throughout the project, I stuck as close to my intentions from the beginning as I could, creating a Logo, menu and Overhead board for a diner called “Pitstop”, a 1950’s inspired diner with a theme of racing/cars, by using a white walled wheel in the logo (a popular wheel used in the 50s) and including the front of a Cadillac in the menu. Overall, I was able to accurately create components that suit the 1950s theme and create a Diner that would be appealing to a wide variety of customers.
WILL POWELL
Graphics for Halfpenny Green Vineyard
As part of my project, I created a range of graphics for a local vineyard, the Halfpenny Green Vineyard and Wine Estate. These graphics included a brand-new modern logo, a set of labels for 3 flavours of wine, Solaris, English Rose and Penny red, as well as complementary wine boxes which would keep each of the bottles safe and secure. The final pieces I designed were ‘Thank you’ Business cards, tailored for the flavour of wine purchased, following the luxurious Morales of the brand. The Vineyards landscape is a large selling point of the business, so this was an element which I chose to focus my designs around, creating a range of beautiful illustrations in the minimalistic form of art, geometric art, inspired by artist Elyse Dodge a style which would make up the identity of the brand.
ANNA PETERS
Paradise Eleven CD Cover Art
This project involved creating a brand identity and graphics for an upcoming band called ‘Paradise Eleven’. During this project, I created a logo, the front and the back of an album cover, and a poster advertising its new release. The band I was creating for made music in the style of 60s rock and roll, and so I took inspiration from famous 60s art of the time – taking inspiration from artists such as Andy Warhol, Roy Lichtenstein and Wes Wilson. The band wished for a piece that portrays the unique nature of their music, standing out from the crowd of modern music and using the nostalgia of the 60s as a selling point for older individuals. I explored popular art styles in the 60s such as psychedelia, pop art and op art, with most inspiration from psychedelia. Overall, these pieces were made to appeal to both a younger, hipster audience, and an older audience who may have nostalgia for retro styles of music.
RUPINDER KAUR
God’s Wrath Game Graphics
This project is a game targeted at ages six and above. In this project, I created the characters, the logo, and the cover. Each component was created with the target audience in mind hence, the colours are vibrant with bold outlines.
To gain inspiration, I looked at a series of artists and existing covers hence, these aspects are visible in the final outcomes of the project. Moreover, I focused on creating less realistic designs to ensure the aspects were unforgettable.
The characters in the game are existing gods from the Roman, Greek, and Egyptian culture which, all have their own weapons and outfits. Hence, I had a starting point when creating them.
The logo was roughly based off an astrolabe which plays a large role in the game. However, I had to alter it to appeal to my target audience therefore, it possesses more vibrant colours.
In conclusion, the project was successful as, the designs would be attractive to my target audience.
ABI HOLL
HOLL Fashion Label
HOLL is a luxury fashion label that strives to include all types of body shapes and ethnicities while keeping in tie with the high-end contemporary style. Today, the need to raise more awareness about these subjects is due to the increase in mental health. In the UK 1 in 4 people will experience mental health problems of some kind each year and it’s on the increase as the reporting’s of self-harm went up by 62% between 2000 and 2014, this has almost doubled. In Today’s society not accepting body inclusivity, ethnicities or races are on the rise within the luxury fashion industry as they don’t provide the correct shape and sized clothing to tailor for plus size and also colour schemes used which don’t compliment all skin tones. My final pieces reflect HOLL ethos by adding layers to reflect the shades of skin, while in keeping with the luxury feel by using complex techniques like screen printing and the use of precious colours such as gold.
DAISY HILL
Fiesta Do Café
My project, ‘Fiesta Do Café’, has been successful overall in conveying the idea of Brazil’s Carnival, and the excitement of it. My intentions were to present the liveliness and culture of the festival through bright designs that represent this idea, and I feel that the feathers were successful in doing this, as they not only remind us of costume feathers, but also the feathers of birds, and so they are relevant to multiple Brazilian cultures, and my feather styles have varied, which added interest to my project. Colour has been one of the main successful elements in my project; the combination of both bright and earthier, darker colours enabled me to produce vibrant but professional designs throughout the entirety of my brand. Blue became my key brand identity colour, used within my posters and app also; I found this to be the most friendly and welcoming, tropical-looking, and the most eye-catching also.
OLIVER GILKES
CD Cover Art Design
This project is a record label focused around the promotion of liquid drum and bass to the younger generations, bringing in a new audience for the music community. It sets out to design a logo and the elements of a CD cover, including cover art and CD disc design, that have a fresh and modern aesthetic. Due to the liquid nature of the music genre, the designs are centred around the forms and colours of water creating fluid designs and
branching out into sea life and sea creatures later in the project. In order to create designs that appealed to younger audiences, the project extensively used digital design tools and gradients throughout the branding but then contrasted this by combining it with traditional watercolour, which can be seen with the whale in the CD cover design and poster. The designs used modern script and sans-serif fonts, keeping the project appealing and fresh.
